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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. As the data shows, 2013 saw an increase 42.9 percent across the industry, up from 30...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Creating content that is easy to consume, share, and act upon...

  3. Sponsored Article: Game on - Turning the Lights on With Viewability

    Today’s agency leaders understand that tying viewability to ad serving platforms (such as Vindico’s Adtricity) can shine broad lights across the industry’s currently dark field. As an industry, we are hard at work trying to define standards around...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. Are we active on the social networks that matter in our industry? This has been a year of significant change in the SEO industry. Advertising and PPC has a Shifted Relationship with...

  5. The Role of #Hashtags in Social Media and Search

    When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. The potential for using the hashtag is limitless and can be leveraged across platforms, or...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    The distribution, discussion, and reaction to that online content off-site, on social platforms, must be earned, requiring the creation of quality content. Optimization is a vital part of each social media profile (an owned asset) as well as the...