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  1. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. One of the fastest growing trends currently in digital marketing is real-time bidding. Data management platform: These have a direct relationship with data...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. SEW: In 2009, NDN introduced the Digital Media Exchange. But digital marketers can be forgiven if they aren't...

  5. Sponsored Article: Game on - Turning the Lights on With Viewability

    As an industry, we are hard at work trying to define standards around viewability (or at the very least make sure digital video ads have the “opportunity to be seen” or OTS). This is exactly what happens in today’s digital video space when it comes...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...