The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on...
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
The move comes as Twitter looks for better ways to make money from its platform. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
YouTube has a large number of success stories from nonprofits who have used the platform both to fundraise and to raise awareness for their causes. YouTube's ambitious goal is to provide a global platform where anyone, anywhere can teach – or learn...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. The data is going to be pretty rich and robust, that is the heart of Facebook’s advertising...
As Babak plainly stated, "We constantly try out new ideas of how this platform can be used. Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on...
So you come up with two or three different variations for each of these elements or sections and then your testing platform will put them in a magic blender, shake it up and show the different combinations in real-time to your website visitors.
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.
They are also potentially your strongest brand advocates on this platform. Impact on YouTube Advertising While the impact for those advertising on YouTube will be minimal, there are some changes to keep in mind.
Open Device Identifier Number (ODIN) outlines platform-specific approaches for generating reusable device identifiers. TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.
The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. While the company positions for broader interest in its paid media products, it is expanding the tools and services it...
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
JL: People want to share what's happening and see what's going on in the world, or their world.that behavior is not new, however there has never been a platform to do this in real-time, in public, and at scale before.
