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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on...

  4. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. It certainly helps them harvest the data upon which their advertising juggernaut feeds. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be...

  6. 10 Vital Steps to Building Social Influence

    The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on...