Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of...
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. They can communicate and entertain users across various social networks and are less likely to lose consumers' attention than...
Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform.
Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on...
The Missing Platform But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that could stay current and integrate well with others being developed.
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.
It was never intended to be a social media platform. It certainly helps them harvest the data upon which their advertising juggernaut feeds. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said. Yahoo sold a similar large-scale ad unit to brands in the past, but it has refined the product as it works to improve and...
Members on our platform have a value exchange and sense of trust with the platform. Because of that we have seen financial firms really adopt [LinkedIn] beyond just display advertising," said LinkedIn's lead executive in financial services...
Cross-platform targeting remains the single biggest prize for Facebook's mobile revenue. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well documented. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on...
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
The move comes as Twitter looks for better ways to make money from its platform. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
