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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  3. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    YouTube declined to comment directly on its plans, but said in a statement: "We're always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans.

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    You need to have a verified YouTube account to make this happen. You can be in one place despite the fact that your customers/clients or partners are in another. If you're an advertising agency or you need to do a pitch of some sort to clients, you...

  6. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    Top advertisers also spent 50 percent more on YouTube advertising in 2012 than the previous year. Nikesh Arora, senior vice president and chief business officer, also spoke positively of the growth in revenue from Google subsidiary YouTube.

  7. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    The two companies also announced they would share advertising revenue on YouTube and VEVO. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (68 minutes per viewer) followed by Maker Studios (44 minutes per viewer).