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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We're also excited to see more and more partners adopting NDN as their primary video platform. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental cost that publishers would have to pay, up...

  4. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  5. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    If YouTube offers a music streaming service, it wouldn’t be the only move by the video platform to further monetize through subscriptions. According to the NYTimes (citing people who were not authorized to discuss the service publicly), the...

  6. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    With "Channel Connect," Marin's latest product feature, businesses are able to easily track advertising across multiple publishers – not just Google or Bing – in one platform. With the availability of this data in one platform, it helps not only...

  7. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben...