SEO News

Advertising Partners Partner Program

  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Bid management is key, and you can help streamline this with rules and settings in...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Your monitoring program will identify instances of competitive ‘bait and switch’, which is actionable with the search engines. In return for channel partners bearing the risk of actual marketing costs, they get to leverage the trust and recognition...

  3. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  4. YouTube will Move Right Along as Though Nothing had Happened

    Before that, he was Vice President of Product Management for Google's advertising and monetisation products, including the AdWords program, which he defined with a small engineering team. Will Kamangar make any changes that impact YouTube Partners...

  5. Google Announces New Approach to Working with Ad Agencies

    Google is retiring its long-standing Google Advertising Professionals (GAP) program and replacing it with a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers.