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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. How to Create an Editorial Calendar That Will Grow Your Audience

    For a retail-focused blog, planning content around a certain theme may interest suppliers and lead to advertising opportunities. Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently.

  3. What's a Yahoo Advertiser to Do?

    In the shadow of this release, Yahoo also decided to terminate its content match program in the European Union. The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our...

  4. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    The agreement applies to paid search and content match and does not apply to algorithmic search. s Panama and Content Match marketplaces. Yahoo signed a new advertising deal with Google that will face antitrust scrutiny during the next 90 days or so.

  5. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...

  6. New Search Patent Applications: August 1, 2006 - Microsoft Answers?

    There are a number of new patent applications from Yahoo, including one that utilizes concept networks to understand the intention behind a user's query; another describing an addition to a user interface that lets a searcher define the context...