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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Then, use Facebook advertising to re-engage the product-category page visitors...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Also, our partners immediately looked to us for all categories...

  5. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  6. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media...