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  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  2. Contextual Search Ads: Boon or Bust?

    In this program, "We reach out to all the sports sites via Quigo and Kanoodle to position us on the front page of sports USA today and Microsoft Sports. Given that the CPC is a primary metric for the client, "we are moving search spending over to...

  3. Daily SearchCast, June 13, 2006: Google Still A Tech Company, Says Schmdit; Google Earth Gets New Features; GBuy To Take On eBay's PayPay?; eBay Takes On AdSense; Yahoo Answerers In Times Square

    The program uses contextual based technology to match eBay auctions with the content from the publisher's Web pages. I covered this morning the news that eBay is launching a contextual advertising program named eBay AdContext.