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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    From experimenting with calls to action and messaging variations to comparing landing page performance, multi-variant testing has become a hallmark paid search practice. By comparison, paid search has seen more stability given its maturity and the...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Though paid search advertising has increased 28 percent from last year, CPCs fell 8 percent from quarter to quarter. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. If you aren't using mobile-specific paid search ads, you're doing it wrong.

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue...

  5. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...

  6. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. In the most basic definition, native advertising is paid content presented in the same format as all other content...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. Yelp is consulted almost exclusively in relation to a pending...

  8. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  10. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Paid Search Ads In fact, your organic search showing up with a paid ad can indicate to users YOU are the...