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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Many search marketers consider Facebook to be a crucial...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. This information is primarily on paid advertising, but on the SEO / content...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Non-branded beauty tutorial content shows significant YouTube search spikes at specific times of day typically associated with applying makeup and doing hair. Understanding the important role of video in the beauty industry is a given, so we had...