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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey says that over the course of the coming years social networks will improve...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method mimics what advertising networks have been doing for years on the desktop web to track users through cookies. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    As we enter this new local-mobile era, studies show that mobile advertising investments and mobile ad networks are expected to take off along with the smartphone explosion. Much has been written about Google mobile search ads (Click-to-call...