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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's no secret that there have been a lot of changes in the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This generated great London/national coverage, but then opened up lots of local PR, blogger, and social opportunities afterward. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to airlines who planned ahead...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Networking Opportunities The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for 43 percent of all Internet ad...

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself: Do any of the referral or exit sites offer advertising opportunities? By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up.