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Advertising Online Video Campaigns

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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you’ve got the time to manage online campaigns – ideally an extra five to 15 hours per week minimum – then AdWords might be for you. If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you...

  2. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. There are a million ways to improve PPC accounts, but one simple...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Digital video is also on a positive trajectory, delivering...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. SEW: Do you think YouTube levels the playing field for states that can't afford...