In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: AP Twitter Hacking Highlights Need for Increased Online...
For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections.
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. Digital video ads are about 30 to 40 percent more...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs. Marketers already know people are watching online video more than ever, but what are they watching?
VIDEO Bloomberg BusinessweekSharing content socially will earn online magazine's readers more access. Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage...
With a $500 budget, they produced and posted their first video, "Bad Breath Test – How to Tell When Your Breath Stinks," introducing the Orabrush and offering the product for purchase online. As Craig hinted during his presentation at the session...
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
After all, RTB is now rapidly expanding into mobile and video. To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing online. Even offline transactional data can now be...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Internet audience who viewed online video in August 2012.
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...
GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. Roughly 46 percent said they do the same with online video marketing efforts.
Jason Parks, Emerging Media/Video Specialist at SafeAuto, says, “We’ve been using YouTube for multiple purposes as of late. Placing the proper keywords on each video, promoting the spots on the homepage of our website and showing off the content to...
For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.
