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  1. Social Media Monetization in a 'Mobile First' World

    Value for users means potential value to marketers, and when marketers turn their attention to an emerging platform, it's only a matter of time before these networks can turn on the revenue faucets. But all of these networks are children of the...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. As social networks have moved off venture capitalist funding and have gone public or...

  3. Twitter Launches Tailored Audiences Retargeting Product

    Retargeting on Social Networks Advertisers have had access to retargeting through Google's DoubleClick, Facebook and other networks. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    BIA/Kelsey says that over the course of the coming years social networks will improve their social ad offerings, leading to an increase in revenue. Social networks are evolving their ad products and features to improve performance," said director...

  5. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...