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Advertising Networks Network Behavioral

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  1. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines, insurance claims, and even DNA databanks, for the purpose of targeted behavioral advertising are...

  2. Netmining's New Ad Network Brings Optimization to Behavioral Ads

    But that's not all, they're taking the technology and applying it towards a new behavioral ad network. Then, it takes that score to serve up ads relating to the product they showed the most interest in, when that visitor is browsing other sites...

  3. Privacy Roundup: Google Street View, French Law, and Congressional Hearings

    Vice President of Policy and Head of Privacy Anne Toth today testified at the House Energy & Commerce Committee subcommittee's "Behavioral Advertising: Industry Practices and Consumer Expectations. Secondly, most of the networks provide an option...

  4. Highlights from the SEW Blog: April 14-18, 2008

    This week has seen discussions about behavioral marketing at the FTC and the FCC weighing in on ISPs filtering sites. Rubicon Enters Free Ad Server ArenaRubicon's Ad Network Ad Server is compatible with more than 300 ad networks -- including Google...

  5. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...