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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method mimics what advertising networks have been doing for years on the desktop web to track users through cookies. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...