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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. What does this mean to digital marketers?

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter in our industry? Are we active on the social networks that matter to our customers? In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video...

  5. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    More than 70 percent of respondents reported that they also work in social networks. It's noteworthy, though, that the amount of time these search professionals spent on many of the digital marketing categories remained flat.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    After all, on social networks: I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early...

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Two social networks have emerged as the preferred choice among social CEOs: LinkedIn and Twitter. This reflects how opinion and coverage of the event, covered extensively on social networks, news sites and blogs, including the CEOs subsequent...