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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. Now social networks are up to the same tricks – only in a far more aggressive (nay...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). Only six of the Top 100 Fortune 500 companies meet Google mobile requirements.

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method mimics what advertising networks have been doing for years on the desktop web to track users through cookies. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...