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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company...

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This renders the open APIs that networks such as Facebook and Twitter have pretty ineffective when it comes to these specific issues. Step 1: Measuring on Social Networks Data is seemingly ever present and infinitely divisible into segments that...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). The convergence of social, mobile, and search marketing techniques and technology has...