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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the...

  2. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Some mobile brands and mobile ad networks (i.e.iAd...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The (IAB's) specialized networks and exchanges track will save anyone working in this arena a lot of time and effort, and the forum is perfect for local...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  5. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. Developed in conjunction with leaders from branded...

  6. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with...

  7. SearchDay: Content? Content. Content!

    Online Publishers Turning to Ad Networks to Sell Unused Inventory Posted by Nathania Johnson Aug 11, 2008 Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International...

  8. Search Still Leads Online Ad Spending

    According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40 percent of the $16.9 billion spent in the U.S.for online advertising last year.

  9. Outsourcing Search Engine Marketing Articles

    The action came after more than 100 complaints filed with the attorney general's office, the US Federal Trade Commission and the Better Business Bureau. The firm will oversee Yahoo ads that will run on rival networks such as Google, Espotting and...