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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and fine-tuned...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Spam networks are still on Google’s radar and they are still bringing them down and taking action against them. The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number of ads placed...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey says that over the course of the coming years social networks will improve...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method mimics what advertising networks have been doing for years on the desktop web to track users through cookies. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...