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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match, better-optimized bids, and fine-tuned...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Spam networks are still on Google’s radar and they are still bringing them down and taking action against them. The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number of ads placed...