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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Re/code also reported that Sridhar Ramaswamy, who joined...