Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...
Say you’re a book publisher, we target people who we think will be interested in your book, we get them to your fanpage, they get the first few chapters free, they Like the page so now that they’re a fan, you can promote your next book.
Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. AdMeld's sales pitch is that the world of publisher advertising used to be a...
According to Brad Elders VP of video sales, "AOL Video saw explosive growth in unique visitors and streams in March due to our focus on creating and aggregating the most engaging video content and distributing it through our owned and operated...
While auction-based display carries a lot of search similarities in bidding and real-time performance monitoring, they are vastly different in user-based optimization, creative management, and publisher relationships.
The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...
As quality improves, so does incentive to embed the content and generate returns for the publisher. Combined with an ad exchange-type platform that can manage payments and transactions between every partner in the chain, the newly tagged and...
owned and operated properties and publisher networks in the U.S.and Canadian markets. Better Targeting Options - Microsoft adCenter has more granular and exact targeting options than Yahoo's former search advertising platform, Panama.
They are based on "proprietary semantic web processes to automate content categorization and relevancy matching along with the association of contextually related articles, images, and videos from a publisher's archive or from across the web.
In partnership with just one publisher, advertisers reach a targetable, premium online audience where they consume digital content most -- PC, mobile and TV screens. AOL's Platform-A Collaborates with T-mobile for 2 Day, Billion Impression Ad Blitz
AzoogleAds Launches iPhone Application Posted by Nathania Johnson Oct 24, 2008 AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher.
Overall, online publisher revenues grew by a healthy 32% in 2007 versus 2006, yet ad network revenues grew more rapidly (in excess of 50%), as marketers boosted online spending Most publishers in the study lack information to closely measure the...
Google denies being a publisher, but offers countless videos through YouTube. I don't care what platform our news appears on. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network.
Boasting one of the highest CPMs in the industry, AOL says the offer is part of WIDGNET™ publisher network launched earlier this year by Platform-A's Advertising.com. Advertiser interest in social networks is rising at a steady rate, and Platform-A...
One of the more intriguing trends that I noticed was this one: More than 80 employees of the Yellow Pages Group (YPG), Canada's largest directory publisher, attended SES Toronto. We believe in the anywhere, anytime and on any platform to get...
Kayak says display advertisers will be able to target a variety of search criteria, similar to existing text ads offered through the Kayak Publisher Network. Currently there are over 30,000 text placements from more than 2,000 brands on the Kayak...
Publisher Network. The AMP platform is expected to launch in Q3 but only to newspaper consortium partners. s BlueLithium Network and the Yahoo! Still, display advertising is where Yahoo really shines over Google.
Rubicon Enters Free Ad Server ArenaRubicon's Ad Network Ad Server is compatible with more than 300 ad networks -- including Google AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing.
It turns out Boston.com is one of the publisher partners for Zvents, along with the San Jose Mercury News, LA.com, and the Detroit News, to name a few. At Ad:Tech, Zvents is unveiling its paid advertising platform.
Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher's content. The Mobile Phone as a Marketing Platform, ClickZ...
