Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
This is all dependent on what you're already doing with your digital marketing. That said, there's not much tougher of a platform to advertise than an alternative to Google. By default, most advertisers will end up "opting-in" to using the Google...
Traditional TV ads are out - going forward Google plans to focus exclusively on digital. In part, Google's TV effort was slow to attract new advertisers and more partners to the platform. Video is increasingly going digital and users are now...
Google sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion.
Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public pall on an advertising platform that works quite well for most?
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. The platform combines ad and bid management with search advertising, rich media, and analytics.
Testing out incremental, non-invasive ad products is to be expected of a company like Facebook, whose core product is a technology-based marketing platform. While potential investors in the Menlo, CA-based digital giant aren't worried about its...
Marketers soon will be able to track "any action that can be taken on Facebook downstream from an ad," David Baser, product manager for the digital giant, told ClickZ. And as Facebook continues to roll out its Offers deals platform globally, big...
Their brand pages had to be superior, they had to build an advertising platform, to generate the income needed to get to where they are now. Their social platform is just one cog in the larger machine that drives their massive advertising business...
Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...
The New York-based credit card firm will lean on its Open Forum microsite to provide how-to information on buying Promoted Tweets and Promoted Accounts, which will be the ad units sold on Twitter's self-serve platform next month.
At least one SEO platform being integrated, via acquisition, into an automated content marketing or CRM platform, or even large agency network. Platform: A platform provides a holistic solution to a number of client and business needs by offering a...
Google+ has been slowly losing users but time will tell what the future has in store for the platform. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year.
What Does Amazon Know About Digital Advertising? Amazon is a retailer that was born from digital and truly “gets it” – and that’s before we mention the Kindle. Digital companies live and die by their audience share, the data they hold about them...
It provides automation, business intelligence, integration and scale; almost 50 different data sources are integrated with the platform to date, including web analytics, commerce platforms, and ad servers.
However, digital advertising on the whole is growing, and Twitter, YouTube, LinkedIn, Google+, and Foursquare should all be receiving extra love over the next year. A survey from Strata confirms that digital advertising is on the rise, with 24...
Shareholders in Intermix, the company that owned the social platform even filed complaints for breach of fuduciary duty. There are many synergies between our companies as we are both focused on enhancing digital media experiences by fueling...
The AdMeld platform allows publishers to access data from various advertising networks in a single location, get in-depth analytics on the composition and behavior of their audience, and optimize their income by filtering ad types and locating low...
In other words, AOL just leapfrogged over VEVO, Microsoft Sites, Yahoo Sites, Facebook, and Viacom Digital to land in second place. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 804.3 million ad views...
