On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Open Device Identifier Number (ODIN) outlines platform-specific...
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
The GDN is the most well-known display network given that it is a part of the Google AdWords platform. DBA is a demand-side platform that gives you access to ad exchanges with reach far beyond the GDN.
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. Yahoo said the deal would enable it to expand its network, so that users of its...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he...
The Adhaven platform from 4Info allows you to target individuals on their mobile device by just knowing their physical address. Targeting capabilities in the mobile space are still limited but a recent development by a company called 4Info and...
On the GDN, conversion tracking is standard (Google is way, way ahead of Facebook in reporting – and monetization); the price we are willing to pay on the GDN backs into the requirement of CPA, which Google provides, and the platform can therefore...
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. On the right side, we see great opportunity to target Yelp in the Google...
October 11, 2012: Google has released its Play software and media service to the Google TV platform. May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live.
According to Nielsen, Facebook is multiple times the size of the next largest social site across each platform. Google+ VP Bradley Horowitz slammed Facebook recently for “pissing off users” with in-stream ads on their social platform, something...
That said, there's not much tougher of a platform to advertise than an alternative to Google. By default, most advertisers will end up "opting-in" to using the Google Display Network for their advertising.
In part, Google's TV effort was slow to attract new advertisers and more partners to the platform. Google's TV ad business showed early promise with a significant inventory commitment from NBC Universal, but once it pulled out of the fledgling...
Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion, and TubeMogul Video Ad Platform with 830 million.
While their initial announcement hedges around actually accusing Facebook of running the bots, the message is clear: Facebook’s ad platform has a big click fraud problem. A small hosted e-commerce store company says it is giving up on Facebook...
Google sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion.
This post will examine the highlights of the platform as well as where it falls short. Unfortunately, there is no API access to the AdWords for Video platform. Many are familiar with reporting from the AdWords UI that allows you to segment data by...
