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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New mobile app promotion features will be launched across AdWords in search ads, Google...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? It's now possible to combine the power of Custom Audience targeting with search retargeting using a...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. What it found was a close race in terms of social network adoption amongst...