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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. Yahoo began embedding stream ads, its native ad format...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Among the 4,600 business categories in the YP.com Local Ad Network, other most popular ones include Auto Repair re seeking local business information. Their research, which spans 2 billion searches annually by 11 million mobile unique users per...

  3. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Mobile search spend is on the rise, with tablets capturing the majority of that ad spend, while Facebook Ads CPC rose dramatically with increased competition in the space. Google’s paid search ad spend is up 32 percent YoY in the U.S.and 23 percent...