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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and...

  2. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    The marketing team at OTRD now knows, without a doubt, that some of the largest cities in the US have an interest in traveling to Oklahoma. Fewer and fewer people sit at home in the evening and watch network television.

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    When oppressed people are able to effectively make their voices heard and their actions felt, in the interest of freedom.that's marvelous indeed, right? Put that together with the network of acquaintances and inter-entity relationships connected to...

  5. New Targeting & Tools for Small Advertisers on Twitter

    In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.

  6. Twitter Takes Promoted Tweets to Asia With Komli Media

    We are seeing significant interest from marketers who want to use our promoted products to build their businesses and connect with consumers. The ad firm says that half of the world's social network users - around 800 million- are based in Asia, so...

  7. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    This technology would obviously be of interest to Google, especially in the Google Shopping and Wallet spaces. Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior...

  8. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Munyazikwiye explained that their aim was to create something striking and impressive which would generate massive interest. When something works online within a certain social network or platform, it's worth doing again.