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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. Facebook will place cookies on users’ browsers, which...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  3. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.