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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. But if your content is good enough and gets shared through a large network of industry professionals, the links will...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Does our content strategy include a dissemination phase that includes maximizing its potential for...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This symbol is called a hashtag and it can actually be used on other social networks like Facebook. Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This renders the open APIs that networks such as Facebook and Twitter have pretty ineffective when it comes to these specific issues. Step 1: Measuring on Social Networks Some of the issues that arise in documenting content spread effectively on...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    The bad thing for you is, they give your users nasty viruses and they can also be used to deliver payloads into your site that could be used to take your site out of the rankings or even get into your internal networks, not to mention use your...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, Google Analytics can show you what social networks are your top referrers, and that’s a great place to start. Looking at the big picture of how those social media networks act within your overall marketing plan, and how they contribute...

  7. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50...