Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
We empower literally billions of pounds of start-ups through our advertising network and so forth. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
How one hacker re-themed websites and created a hacked site network. Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click...
While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
The existence of such advantages sparks debate during every industry conference Qdisplay network” tab, as seen below: The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search.
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Advertising on mobile is big business.
Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by friends in an email, while 18% watched a video because it was shared on a social network.
It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Twitter is making its native advertising portfolio approachable to...
Yahoo Bing Network Ads The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average Internet searcher in the U.S.
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, and Adap.tv with 1.4 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of...
You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...
Andrew Bloom, SVP, strategic business development at DG, which offers an end-to-end advertising delivery network, said that the news is good for both the market and Facebook. As long expected, Facebook today said that it has agreed to acquire...
Clearly, the move for Google is an attempt to expand its role as the social network of choice. This will give us great insights on the behavior and interests of Shazam users and will also enabled targeted in-app advertising based on artists and...
Google AdWords – Google Display Network (GDN) Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? But that is just one display network!
Google makes money through creating liquid marketplaces for each search, and they seek ways to intelligently increase coverage for their advertiser network. On their website, on their shelves, and in their advertising and promotions, these products...
