FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Bing for Schools is expected to augment the work Microsoft has done through their Partners in Learning network. The service will not require any additional software, but the announcement suggests Bing will "enable the experience across all searches...
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. Some of the new slate of original web series went live that day and the remaining series...
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network: If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including...
During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services...
On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. While Twitter is known to be the fastest social network to...
Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and leading industry specialists about optimizing Vines. They can communicate and entertain users across various social networks and...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Advertising on Google Maps
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
What businesses are displayed are also influenced by each user's Google+ network, highlighting specific businesses that Google+ connection have given positive reviews for. Formerly, different colored pins on the map represented paid advertising...
Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. It certainly helps them harvest the data upon which their advertising juggernaut...
And its worth noting that Nielsen says that YouTube reaches more U.S.adults ages 18-34 than any cable network. So, the vast majority of YouTube Partners are likely to continue monetizing their content with advertising.
Which social network is the best for B2B marketing? On the negative side, Google+ is a platform for content delivery more than a way to “business network. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B...
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
We empower literally billions of pounds of start-ups through our advertising network and so forth. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
