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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  2. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. While Twitter is known to be the fastest social network to...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. It certainly helps them harvest the data upon which their advertising juggernaut...

  6. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...