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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). When an industry can't come to common consensus about what a high-profile term really...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Old model: hub and spoke. New model: converged media. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  4. Pros & Cons of the Top Mobile App Tracking Methods

    ODIN tracking is anonymous in that it is unique to the device without revealing data about the originating device make, model, or other data. There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the...