SEO News

Advertising Model

RSS
  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The top down, broadcast advertising model is a relic of the past. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You probably know what your overall share of revenue is based on in your company's last-click attribution model. You can do the same on your website by being aware of the paid search query parameters for your display advertising.