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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking her to pornographic sites. While Google had no hand in encouraging use of the rival's product, search results...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Attribution Model Display Advertising Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage of this free resource. Most advanced Google Analytics users have created custom...

  4. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The top down, broadcast advertising model is a relic of the past. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs.