SEO News

Advertising Mobile Ad Spending

RSS
  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The percentage of mobile shoppers will continue to grow as well, and Marin predicts that 40 percent of all PLA clicks will occur on smartphones by close of 2014. Shifting more attention toward optimizing the mobile experience — mobile-friendly...

  5. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Advertising revenue per timeline view is defined by Twitter as the average amount of ad revenue per 1,000 timeline views. To gain more users and increase engagement among those users, Twitter says it plans to expand geographically and continue to...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer...

  7. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...