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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Also, after a record-breaking first half of 2013, In Q4 digital ad revenues surpassed $12 billion. Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Despite huge advances in digital marketing, email still often works best for lead...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Its acquisition of mobile ad exchange, MoPub, certainly added to the company...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long been overshadowed by TV. SW: Facebook's video offering will accelerate the shift of ad spend away from...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. For a marketer, understanding that I searched for...

  7. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that. Now perhaps Facebook has certain advantages – such as...