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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising campaigns and...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference Mobile SEO and app store optimization. Search is a huge driver of business (search accounted...

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Also, after a record-breaking first half of 2013, In Q4 digital ad revenues surpassed $12 billion. Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Despite huge advances in digital marketing, email still often works best for lead...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. For a marketer, understanding that I searched for...