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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. With mobile impressions discounted over those on desktop...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search, while $2.5...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. Advertising-wise, as traffic climbs the ad team sees the potential of...

  5. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  6. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. We’d love to hear what trends in shopping and PPC advertising you’re seeing. You might say we take our responsibility to the...

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In July, SEW covered a report from Covario that showed mobile search...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. There are some clients I have that see more than 50 percent of their overall traffic from mobile devices.