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  1. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. Most social networking companies eventually monetize through advertising...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The medium-sized bars represent data collected from the visitor that is at the session, or visit level. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. You can do the same on your website by being aware...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per...