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  1. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. Here are the three most common AdWords mistakes that lead...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I like using Screaming Frog for small to medium-size websites, and DeepCrawl for larger-scale websites. Have them jot down technical glitches, content issues, grammatical and spelling errors, advertising problems, usability issues, etc.

  4. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. Most social networking companies eventually monetize through advertising...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The medium-sized bars represent data collected from the visitor that is at the session, or visit level. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. You can do the same on your website by being aware...