TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an "advertising doesn't work on me" worldview?
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. EBay recently announced that it has proven quantitatively that...
When using AdWords or any advertising medium, you always create ads with the prospect in mind. In a matter of few months with no advertising, Google eclipsed the other search engines and become name brand of search.
Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. MP: There are those who believe that television is a traditional medium...
And it was going to take someone other than themselves to motivate them to learn how to work the medium that will constitute a key part of their next decade's marketing mix. The latter has taken on many forms, such as free coaching and website...
But how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? So, even if the prospective customer doesn't recognize the name of the company serving the ad, that’s OK, because that company is...
As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the...
It can be difficult to be visual on a text-based medium like Twitter, but there is still room to be a storyteller. Some good examples of boards used to tell a story with content can be seen at: http://pinterest.com/thinkprogress/companies-no-longer...
Shopping behavior has changed dramatically in the last few years, yet many small- to medium-sized business haven’t changed their strategies to adjust. Behind this button is an entire video advertising portal for YouTube.
Small to medium-sized businesses (SMBs) have the chance to win up to $3,000 in Bing Ads credits. Dailey, Director, Bing Evangelism at Microsoft Advertising, “We just launched the Bing Ads Sweepstakes is to help us grow our community, get the Bing...
Actually, it’s the easiest medium to master, due to three successive iterations of the 80/20 Rule. That advice may seem counterintuitive, given that AdWords is the most competitive advertising real estate on the planet.
At all levels of government there is a strong drive for greater accessibility, transparency, and efficiency along with a dawning understanding that digital is the medium that solves these challenges. Create resource sites around search-optimized...
In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers' needs and preferences on a customized basis.
Other studies tend to agree, as a report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages. Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a...
They started as a new hot medium and gained quite a bit of traction. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now.
Facebook will lose more and more advertisers if they continue to ignore the small and medium advertisers, and that affects Facebook’s bottom line more than a company no one has ever heard of, announcing their leave of the biggest social scene.
Video is the ideal medium for knitting lessons, especially for visual learners who can replay the content as often as they need to,” Perry said. At first we were unsure about turning on this functionality on YouTube, but it is already adding a lot...
