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  1. Social Media Monetization in a 'Mobile First' World

    True, they are all in various phases of transition towards mobile as the dominant medium for consumption, but their networks were all built around a fixed Internet experience. Most social networking companies eventually monetize through advertising...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The medium-sized bars represent data collected from the visitor that is at the session, or visit level. Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. You can do the same on your website by being aware...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per...

  4. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    In 2011 we spent 10 percent of our media time on our mobile devices, but the medium attracted only 1 percent of ad spending. But showing that the medium can be monetized and ramped up quickly by getting it right provides a compelling argument that...