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  1. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the rest of the...