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  1. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. All this and much more in our quick recap of search and social marketing news and tips from the past week. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Crazy good, in my book,” says Antal, adding that, unlike other ad programs, TrueView in-stream ads allow clips to run over the 60-second mark. No other print or media advertising was used to market the Summer of Speed package, or any other Richard...