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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Before Facebook, Twitter, or Pinterest, Google was already amplifying...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Furthermore, the case becomes muddied by the fact that these 'competitor ads' are actually from partners! Again, in my own investigation I came across many landing pages that made suggestions for similar price range hotels and even used AdSense ads...

  6. Rip Van Winkle: "Things Change Fast in Today's World"

    Search engine optimization, pay-per-click advertising, and social media marketing aren't programs that you can set and forget. And inform them that a high quality score can actually cause ads to jump over ads with lower quality scores that would...

  7. SearchDay | Twitter 101

    Google AdSense Says Goodbye to YouTube Video Feature Posted by Nathania Johnson Mar 30, 2009 Google will no longer be offering YouTube video ads in AdSense. When once we looked to the engines for all quick finds of needed information, we're now...