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  1. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Lack of data creates a distinct disadvantage for professionals who rely on data vs...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. Chinese customers tend to be highly price sensitive, so discount ads can...