Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can...
All this and much more in our quick recap of search and social marketing news and tips from the past week. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is...
Here's a quick recap of search and social marketing news and tips from the past week. INDUSTRY LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
That being said, for professional purposes like networking and keeping up with industry news, it's quite nice. We've been talking about social media for what seems like ages now. One concept that can still confuse the heck out of clients is social...
I know how to build and code websites so that they are search engine friendly, and I understand that in order to achieve visibility and revenue for our clients we need to build high quality links and work in tandem with traditional and social...
Media planning tools allow marketers to input specific demographics or interest-based targets and create lists of placements and publishers (a media plan) where you can focus your display advertising dollars.
LinkedIn Ads - Target by Industry, Geography, Position available, managed or self-service, and shared best practices for reaching new audiences on LinkedIn. In the News IDG Research shows that 95 percent of Tech Consumers Use Social Media
JY: #1 Mashable – For no other reason then they are the industry leader in getting information out on social and tech news and it allows me to be looped in quickly as things happen. I got into the industry in 2000 because it seemed a more stable...
After Google raised the standards for quality content with the Panda Update and integrated social with search, the message was delivered loud and clear to the search industry: only quality content can help your website sustain its search presence.
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. Should the FTC undertake such a review, in addition to...
On Oct.he said, “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports...
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. Social media has a greater impact on search engine...
Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...
Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely applies to the masses. Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook...
I’ve also been writing for Search Engine Watch and/or Clickz for a little over 5 years now, and have been a speaker at industry conferences for a little over 6 years. From an industry standpoint, someone who has done a tremendous job in...
All that fighting competitors for positioning is now replaced by your company’s embarrassing news as the new competitor in search results. Global social media tracking isn't easy. Start by facing the reality that social and SEO are closely tied...
News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...
Adknowledge offers both direct response and social media advertising. If you happen to work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. The quality of traffic will vary by network and based...
My favorite food metaphor for the relationship between search, social, and content is a peanut butter and jelly sandwich, with SEO [search engine optimization] as the peanut butter, social media as the jelly, and content as the bread that holds it...
