Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Interactive Advertising Bureau It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform
Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. The platform combines ad and bid management with search advertising, rich media, and analytics.
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. We think that with brand new metrics comes a new brand moment - one...
As a result, all three sales forces now have access to a trough of Interactive Advertising Bureau standard ad space bigger than any offered in one place before. One risk is that the arrangement could remove the differentiating audience...
The flood of new inventory and digital ad players has driven the Interactive Advertising Bureau to introduce its IAB Impression Exchange Solution, which has expanded. Big digital media buyer VivaKi plans to purchase in-app ads through the exchange.
She is a founder of two industry associations, the IAB - Internet Advertising Bureau and the ADM - Association of Downloadable Media and SFBIG, the Bay Area Interactive Group. But it has expanded and broadened out content to include all aspects of...
Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau In short, mobile local advertising, like most local...
Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011 by Greg Jarboe The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and...
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the...
The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...
Industry professionals, including'Asic (Association of Community Internet Services) and the French branch of the IAB (Interactive Advertising Bureau), had strongly opposed the introduction of a tax that would undermine a nascent industry.
Internet advertisers spent $12.1 billion in the first half of this year -- a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday.
Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.
Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.
Online advertising revenues hit a record $5.9 billion in the U.S.in the first quarter, reflecting an uptick in the country's economy as well as the increasing role of online advertising in marketers' campaigns, the Interactive Advertising Bureau...
The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. In July 2009 the IAB joined the nation's largest...
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 Posted by Nathania Johnson Oct 6, 2009 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet...
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. While the overall advertising market has continued to be impacted by current economic conditions...
