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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SEW: In 2009, NDN introduced the Digital Media Exchange. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. We also get significant traffic from digital-first...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This move also opens up Twitter to more traditional “displayadvertising opportunities that I expect to come in 2014. This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  5. FTC Giving Native Advertising a Closer Look

    The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or...

  6. How to Use Data to Build a Well-Timed Marketing Campaign

    Beyond Search: Facebook targeting or display network options could open up as well. As digital marketers, we already understand "seasonality" directly impacts our marketing campaigns – it can drive more volume and higher ROI.

  7. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones...