On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a...
In 2011, search advertising accounted for $14.8 billion (46.3 percent of all digital advertising). IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC).
The argument of digital fraud in the advertising space is nothing new to search marketers. Meanwhile the focus will be on emerging media types where fraud is ahead of the development curve. Manual clicks intended to increase your advertising costs...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The Adobe Digital Index team looked at 19.6 billion...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...
A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog Building the B2B Social Media Machine with Adriel Sanchez and Jasmine Sandler at #SESNY – TopRank Online Marketing Blog
This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Dana noted that 25 percent of all social media users have interaction with...
Lunenfeld has been one of the top influencers in the digital space for over a decade. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as...
Days of Sessions: Featuring more than 60 sessions covering all aspects of digital marketing, SES New York offers something for beginners to experienced marketing and advertising professionals. From March 25 to 28, SES New York will get you up to...
Although more digital advertising companies are appearing on the scene every day, few specialize in creative optimization. When it comes to display units, you've got to be sure that each placement on your media plan looks unique.
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. He also approves of its ability to provide clean data to inform other parts of the digital ecosystem.
