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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Driving Mobile App Activity Through Social Ads When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Once mobile ads are served, advertisers should think...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Any company can utilize discount ads by placing them in areas that its preferred customer...

  4. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of these companies. Instagram Ads Instagram was a lightning rod for ads being inserted in traditionally ad free...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. Content publishers no longer control how and when their audience will...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Social Media as Any Interaction Social Media as the First Interaction This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic...

  9. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  10. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook Ads The key is making sure your ads are highly targeted for your audience. This "study" that "beer makes men smarter" got a ton of traction on social media sites. Shoot out an email internally at your company and encourage your coworkers...