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Advertising Media Company Afterthought

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  1. Is One-Stop Media Buying a Failed Model?

    Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts...

  2. SES San Jose 2008: Top Stories from Day 2

    Search Is No Longer an Afterthought for Brands Today, the company only keeps track of the immediately prior search, but often users use search engines to explore subject areas broadly, said Satya Nadella, senior vice president of Microsoft's search...

  3. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. They're up-and-coming consumers, many in the 18-30 age bracket, who may...

  4. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. He took the audience through a fantastical account of a last minute decision by a major insurance...

  5. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. He's worked both sides of the ad fence, serving a major media agency...