His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...
Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. A newspaper company wants to add an archive with 200k pages.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
The company focuses on the local media space. The company projects that local ad targeting and campaign management will continue to improve moving into 2017. It is part of the firm's biannual Local Media Forecast.
If you're a local company, focus in on local search results and social media. At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project.
Google Sued Over Searches as European Probes Advance – BloombergUK company's lawsuit accuses Google of "cynical manipulation of search results. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers.
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? URL parameters are the ideal way to measure responses from paid campaigns, social media, email, and forum outreach.
Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly volatility which ties to social media.
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...
Unlike typical advertising media, Google allows and rewards ads that provide a high quality experience for searchers. But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
She ranked Marin highly for media support, reporting, and mobile management, but felt the company's business strategy wasn't as strong. To date, the company's clients manage more than $4 billion in annual marketing spend, with customers including...
