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  1. Google Active View Format Gets Accreditation

    Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...

  2. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Yet Google+ will be 3x more relevant this year somehow...

  4. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this...

  5. March Madness = Search and AdWords Madness?

    Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000...

  6. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The Adobe Digital Index team looked at 19.6 billion...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...