Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. The study found that almost 72 percent of agency clients prefer a full service-approach and that 71...
And then owned media, it has a lot to do with your brand's website, blog, etc. When it comes to the data you have around tracking conversions, you know that these consumers are seeing all the owned, paid, and earned media through their path to...
The value of social media and unstructured data has clearly been on the radar of search engines for some time. Let's hone in on the use of data in the context of e-business, social media, search and digital marketing.
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood's biggest names away from the cameras...
To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year using Adobe’s Media Optimizer. Adobe released their findings today on the impact of Google AdWords Enhanced...
Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues...
Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media. Just a few years ago, when social advertising was in its infancy, ROI and proper attribution...
Twitter Cards from Twitter Developers gives users the ability to make Tweets more engaging with custom extensions that allow you to share media and more. Twitter continues to develop its advertising service with a potential stab at retargeting...
Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Websites are now taking a backseat as social media networks offer more control.
Amplify your brand: If you want to get your content shared, then turbo-charge the viral cascade and increase your earned media potential by investing in paid media. They can communicate and entertain users across various social networks and are...
Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't...
Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...
In addition to Hayzlett's keynote, SES Toronto will feature more than 30 presentations and panel discussions that cover all aspects of search, social media, and online marketing. Do you think that what's happened to the iconic brand on the southern...
According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. But today, many mobile campaigns are measured based on the assumption that conversions...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. From search marketing to social media, these are business game changers that open new opportunities and avenues...
Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to being able to see what your spend is most effective.
The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our information.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. And, of course, the increased value of social media.
