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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Pandora claimed a 2.5 percent share of the market with a $400 million haul, followed by Twitter and Millenial Media. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s Director of Social Media. Websites are now taking a backseat as social media networks offer more control.

  3. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    Social Media Examiner has released the 2013 Social Media Marketing Industry Report. Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't...

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. This is a huge missed opportunity, because email is responsible for generating twice as much...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. But today, many mobile campaigns are measured based on the assumption that conversions...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...