Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive...
Social media is certainly sucking up all the buzz, but is this what's depressing CPCs? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
The Platform-Shifting Digital Media Consumer To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin.
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Yet Google+ will be 3x more relevant this year somehow...
IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this...
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. Predictions are that global online video advertising spend will rise to $10 billion by...
Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000...
Meanwhile the focus will be on emerging media types where fraud is ahead of the development curve. The argument of digital fraud in the advertising space is nothing new to search marketers. Manual clicks intended to increase your advertising costs...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. YouTube recently added five tailored Playbook Guides – for education, media...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. The Adobe Digital Index team looked at 19.6 billion...
It is part of the firm's biannual Local Media Forecast. The company focuses on the local media space. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.
If you're a local company, focus in on local search results and social media. At the moment, there are no plans for advertising on this device," said Babak Parviz, lead engineer on the Google Glass project.
Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage, smartphones and tablets were used in 29 percent and 26 percent of searches.
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
URL parameters are the ideal way to measure responses from paid campaigns, social media, email, and forum outreach. Using custom URLs for traditional media buys can be a great way of determining lead source, especially if they are coupled with a...
Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...
